A   Hindi grad and journalism major, Prakash went on to be a frontline broadcaster with several successful shows for premier news channels.

Dyed in the wool for 17 years, he dreamt of starting a news channel that would be fiercely independent and bring the best professional practices to Telugu journalism.

It all came to be in the spring of 2004 with the launch and instant success of TV9 AP. As CEO of ABCL, he is the steward of its pan-Indian vision and the face of TV9 AP with his self-titled show.

He strikes a fine balance between journalism and management, but it's when he is in the anchor's chair that the adrenalin really flows.